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• W2066173694 abstract "Due to the intense competition, the study of dissatisfaction among costumers has become the focus point of many firms. Hence this study focuses on consumer complaining intention keeping. Telecommunication firms have been kept in focus and descriptive research was conducted. The results show that attitude towards complaining, perceived possibility of success, subjective norms, all show significant effect on complaining intention and keeping previous experience as a antecedent excluding subjective norms. The research can give a deep insight to telecommunication firms for managing dissatisfaction" @default.
• W2066173694 created "2016-06-24" @default.
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• W2066173694 date "2013-12-06" @default.
• W2066173694 modified "2023-09-25" @default.
• W2066173694 title "Determinants of Consumer Complaining Behavior: A study based on telecommunication firms of Pakistan" @default.
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• W2066173694 doi "https://doi.org/10.5296/ijld.v3i6.6208" @default.
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