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• W2066334002 abstract "College students are at great risk of obesity and overweight, and campaigns encouraging exercise may mitigate associated health risks. Although some factors influential in college student exercise behavior have been reported, important in communication targeting, few have studied differences between overweight and normal weight students. Body mass index influences exercise behavior; thus, cognitive factors may be different in these subpopulations, necessitating different messaging approaches. This study aims to address this gap through theory-based qualitative elicitation work. Results indicate that overweight and normal weight college students differ in their perceived facilitators to regular exercise. Implications for exercise messages are discussed." @default.
• W2066334002 created "2016-06-24" @default.
• W2066334002 creator A5035050646 @default.
• W2066334002 date "2011-01-01" @default.
• W2066334002 modified "2023-09-23" @default.
• W2066334002 title "Theory Guiding Communication Campaign Praxis: A Qualitative Elicitation Study Comparing Exercise Beliefs of Overweight and Healthy Weight College Students" @default.
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• W2066334002 doi "https://doi.org/10.1080/17459435.2011.601523" @default.
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