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- W2066815274 abstract "This critical book review of Putting the Public Back in Public Relations (Pearson Education, 2009, 352 pages) examines how social media is transforming the practice of public relations. The author highlights several strengths of the book, mostly in relation to marketing, but criticizes the lack of theoretical background, particularly the absence of a discussion of two-way symmetrical communication, as put forward by Grunig. ©Journal of Professional Communication, all rights reserved." @default.
- W2066815274 created "2016-06-24" @default.
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- W2066815274 date "2011-11-26" @default.
- W2066815274 modified "2023-09-26" @default.
- W2066815274 title "Old ideas redux (Review of Putting the Public Back in Public Relations by Brian Solis and Deirdre Breakenridge)" @default.
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- W2066815274 doi "https://doi.org/10.15173/jpc.v1i1.92" @default.
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