Matches in SemOpenAlex for { <https://semopenalex.org/work/W2067020103> ?p ?o ?g. }
Showing items 1 to 84 of
84
with 100 items per page.
- W2067020103 endingPage "193" @default.
- W2067020103 startingPage "188" @default.
- W2067020103 abstract "The competition of the hotel industry in China has become increasingly intensive because of the massive influx of international hotel chains and overbuilding of native hotels. This paper examines a total of 207 hotel print advertisements of China with the method of content analysis. Most of the headlines of the advertisements are vague phrases and company names. Each advertisement contains an average of 4.38 information cues, and the most popular cues are customer care, and public area & facilities. Illustrations are common used in Chinese hotel advertisements. The interiors of hotel without people as well as the staff of the hotels and customers are frequently used as illustrations. The research results suggest that Chinese hotel marketers should make good use of more effective and attractive headlines such as the third party endorsement and statistics. As consumers are paying more and more attention on the corporate social responsibility of the business organization, hoteliers should consider the publicity of their corporate social responsibility activities when preparing their advertisement plan." @default.
- W2067020103 created "2016-06-24" @default.
- W2067020103 creator A5033351070 @default.
- W2067020103 creator A5088120774 @default.
- W2067020103 date "2015-01-01" @default.
- W2067020103 modified "2023-10-04" @default.
- W2067020103 title "A Content Analysis of Hotel Advertisements in China" @default.
- W2067020103 cites W1570747829 @default.
- W2067020103 cites W1580589794 @default.
- W2067020103 cites W1590170116 @default.
- W2067020103 cites W1666192448 @default.
- W2067020103 cites W1976559812 @default.
- W2067020103 cites W1981656228 @default.
- W2067020103 cites W1992394784 @default.
- W2067020103 cites W1998987922 @default.
- W2067020103 cites W2014887042 @default.
- W2067020103 cites W2016143172 @default.
- W2067020103 cites W2017098507 @default.
- W2067020103 cites W2025537731 @default.
- W2067020103 cites W2026629104 @default.
- W2067020103 cites W2041807494 @default.
- W2067020103 cites W2044674508 @default.
- W2067020103 cites W2045389372 @default.
- W2067020103 cites W2052751696 @default.
- W2067020103 cites W2053874130 @default.
- W2067020103 cites W2063452703 @default.
- W2067020103 cites W2077495902 @default.
- W2067020103 cites W2089410314 @default.
- W2067020103 cites W2107448976 @default.
- W2067020103 cites W2112399751 @default.
- W2067020103 cites W2114026731 @default.
- W2067020103 cites W2114152442 @default.
- W2067020103 cites W2119808396 @default.
- W2067020103 cites W2136237546 @default.
- W2067020103 cites W2143299957 @default.
- W2067020103 cites W2320844732 @default.
- W2067020103 cites W330151680 @default.
- W2067020103 cites W80504103 @default.
- W2067020103 doi "https://doi.org/10.7763/joebm.2015.v3.178" @default.
- W2067020103 hasPublicationYear "2015" @default.
- W2067020103 type Work @default.
- W2067020103 sameAs 2067020103 @default.
- W2067020103 citedByCount "0" @default.
- W2067020103 crossrefType "journal-article" @default.
- W2067020103 hasAuthorship W2067020103A5033351070 @default.
- W2067020103 hasAuthorship W2067020103A5088120774 @default.
- W2067020103 hasBestOaLocation W20670201031 @default.
- W2067020103 hasConcept C112698675 @default.
- W2067020103 hasConcept C134306372 @default.
- W2067020103 hasConcept C144133560 @default.
- W2067020103 hasConcept C166957645 @default.
- W2067020103 hasConcept C191935318 @default.
- W2067020103 hasConcept C205649164 @default.
- W2067020103 hasConcept C2778152352 @default.
- W2067020103 hasConcept C33923547 @default.
- W2067020103 hasConceptScore W2067020103C112698675 @default.
- W2067020103 hasConceptScore W2067020103C134306372 @default.
- W2067020103 hasConceptScore W2067020103C144133560 @default.
- W2067020103 hasConceptScore W2067020103C166957645 @default.
- W2067020103 hasConceptScore W2067020103C191935318 @default.
- W2067020103 hasConceptScore W2067020103C205649164 @default.
- W2067020103 hasConceptScore W2067020103C2778152352 @default.
- W2067020103 hasConceptScore W2067020103C33923547 @default.
- W2067020103 hasIssue "2" @default.
- W2067020103 hasLocation W20670201031 @default.
- W2067020103 hasOpenAccess W2067020103 @default.
- W2067020103 hasPrimaryLocation W20670201031 @default.
- W2067020103 hasRelatedWork W1458468199 @default.
- W2067020103 hasRelatedWork W1537524625 @default.
- W2067020103 hasRelatedWork W2072699831 @default.
- W2067020103 hasRelatedWork W2292158211 @default.
- W2067020103 hasRelatedWork W2352730285 @default.
- W2067020103 hasRelatedWork W2356085170 @default.
- W2067020103 hasRelatedWork W2360257088 @default.
- W2067020103 hasRelatedWork W2373152280 @default.
- W2067020103 hasRelatedWork W2374619248 @default.
- W2067020103 hasRelatedWork W2888191578 @default.
- W2067020103 hasVolume "3" @default.
- W2067020103 isParatext "false" @default.
- W2067020103 isRetracted "false" @default.
- W2067020103 magId "2067020103" @default.
- W2067020103 workType "article" @default.