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- W2067391014 abstract "Investigates the influence of physical attractiveness of endorsers in print advertisements to consumer purchase intention. Studies two products and suggests that an openly stated desire by an attractive endorser to influence the views of the audience is more effective for high involvement products than low involvement, especially if the endorser is from a credible source. States that an endorser’s effect is stronger with less established products with less observable benefits." @default.
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- W2067391014 title "Effects of “physical attractiveness” in the evaluation of print advertisements" @default.
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- W2067391014 doi "https://doi.org/10.1108/13555850010764668" @default.
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