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• W2067508826 abstract "Image Theory is proposed as a descriptive theory of decision making. The first part of the paper documents the disenchantment with expected value and more rational models of decision making. A literature review presents a new emerging view of the decision process which suggests that decisions are made based on the extent to which alternatives fit with images. Image Theory is described in some detail as a way of defining in a fairly precise manner how this “fittingness” process works. Some research testing the theory is presented and the implications of these results for theory and practice are then discussed." @default.
• W2067508826 created "2016-06-24" @default.
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• W2067508826 date "1990-10-01" @default.
• W2067508826 modified "2023-10-13" @default.
• W2067508826 title "“… Do i love thee? Let me count …” toward an understanding of intuitive and automatic decision making" @default.
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• W2067508826 doi "https://doi.org/10.1016/0749-5978(90)90044-a" @default.
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