Matches in SemOpenAlex for { <https://semopenalex.org/work/W2067579751> ?p ?o ?g. }
Showing items 1 to 88 of
88
with 100 items per page.
- W2067579751 endingPage "27" @default.
- W2067579751 startingPage "19" @default.
- W2067579751 abstract "Learning about whether target markets face search, experience, or credence situations when assessing a company′s product or service can help in formulating more effective marketing strategies. Depending on the information situation of the targets, a company may want to vary the information content and amount of its advertising, its use of brand names and warranties, its emphasis on personal selling, and other elements of its marketing program. Offers several propositions to guide marketing decision making." @default.
- W2067579751 created "2016-06-24" @default.
- W2067579751 creator A5017122824 @default.
- W2067579751 creator A5046846921 @default.
- W2067579751 date "1995-05-01" @default.
- W2067579751 modified "2023-10-04" @default.
- W2067579751 title "Using information situations to guide marketing strategy" @default.
- W2067579751 cites W2039642656 @default.
- W2067579751 cites W2046279784 @default.
- W2067579751 cites W2052044509 @default.
- W2067579751 cites W2055936712 @default.
- W2067579751 cites W2063881446 @default.
- W2067579751 cites W2064062304 @default.
- W2067579751 cites W2077617176 @default.
- W2067579751 cites W2086888884 @default.
- W2067579751 cites W2153194202 @default.
- W2067579751 cites W2396258463 @default.
- W2067579751 cites W4238559129 @default.
- W2067579751 cites W4252846650 @default.
- W2067579751 doi "https://doi.org/10.1108/07363769510084876" @default.
- W2067579751 hasPublicationYear "1995" @default.
- W2067579751 type Work @default.
- W2067579751 sameAs 2067579751 @default.
- W2067579751 citedByCount "47" @default.
- W2067579751 countsByYear W20675797512013 @default.
- W2067579751 countsByYear W20675797512014 @default.
- W2067579751 countsByYear W20675797512016 @default.
- W2067579751 countsByYear W20675797512018 @default.
- W2067579751 countsByYear W20675797512019 @default.
- W2067579751 countsByYear W20675797512020 @default.
- W2067579751 countsByYear W20675797512021 @default.
- W2067579751 countsByYear W20675797512022 @default.
- W2067579751 crossrefType "journal-article" @default.
- W2067579751 hasAuthorship W2067579751A5017122824 @default.
- W2067579751 hasAuthorship W2067579751A5046846921 @default.
- W2067579751 hasConcept C112698675 @default.
- W2067579751 hasConcept C119857082 @default.
- W2067579751 hasConcept C144133560 @default.
- W2067579751 hasConcept C146937435 @default.
- W2067579751 hasConcept C162853370 @default.
- W2067579751 hasConcept C192975520 @default.
- W2067579751 hasConcept C2524010 @default.
- W2067579751 hasConcept C2779513410 @default.
- W2067579751 hasConcept C33923547 @default.
- W2067579751 hasConcept C39453970 @default.
- W2067579751 hasConcept C41008148 @default.
- W2067579751 hasConcept C48891531 @default.
- W2067579751 hasConcept C90673727 @default.
- W2067579751 hasConcept C93032411 @default.
- W2067579751 hasConcept C98495876 @default.
- W2067579751 hasConcept C98716237 @default.
- W2067579751 hasConceptScore W2067579751C112698675 @default.
- W2067579751 hasConceptScore W2067579751C119857082 @default.
- W2067579751 hasConceptScore W2067579751C144133560 @default.
- W2067579751 hasConceptScore W2067579751C146937435 @default.
- W2067579751 hasConceptScore W2067579751C162853370 @default.
- W2067579751 hasConceptScore W2067579751C192975520 @default.
- W2067579751 hasConceptScore W2067579751C2524010 @default.
- W2067579751 hasConceptScore W2067579751C2779513410 @default.
- W2067579751 hasConceptScore W2067579751C33923547 @default.
- W2067579751 hasConceptScore W2067579751C39453970 @default.
- W2067579751 hasConceptScore W2067579751C41008148 @default.
- W2067579751 hasConceptScore W2067579751C48891531 @default.
- W2067579751 hasConceptScore W2067579751C90673727 @default.
- W2067579751 hasConceptScore W2067579751C93032411 @default.
- W2067579751 hasConceptScore W2067579751C98495876 @default.
- W2067579751 hasConceptScore W2067579751C98716237 @default.
- W2067579751 hasIssue "2" @default.
- W2067579751 hasLocation W20675797511 @default.
- W2067579751 hasOpenAccess W2067579751 @default.
- W2067579751 hasPrimaryLocation W20675797511 @default.
- W2067579751 hasRelatedWork W1499615636 @default.
- W2067579751 hasRelatedWork W1550694910 @default.
- W2067579751 hasRelatedWork W1579106646 @default.
- W2067579751 hasRelatedWork W2052342769 @default.
- W2067579751 hasRelatedWork W2943834425 @default.
- W2067579751 hasRelatedWork W372070118 @default.
- W2067579751 hasRelatedWork W625778575 @default.
- W2067579751 hasRelatedWork W652494221 @default.
- W2067579751 hasRelatedWork W2560977535 @default.
- W2067579751 hasRelatedWork W2784442961 @default.
- W2067579751 hasVolume "12" @default.
- W2067579751 isParatext "false" @default.
- W2067579751 isRetracted "false" @default.
- W2067579751 magId "2067579751" @default.
- W2067579751 workType "article" @default.