Matches in SemOpenAlex for { <https://semopenalex.org/work/W2067804536> ?p ?o ?g. }
Showing items 1 to 88 of
88
with 100 items per page.
- W2067804536 endingPage "171" @default.
- W2067804536 startingPage "171" @default.
- W2067804536 abstract "<h3>ABSTRACT</h3> The elusive notion of brand equity is operationalized in a “share tiering” framework with a combination of multiple constructs: (1) relative barrier or brand price, (2) brand quality perceptions, (3) brand purchase loyalty, and (4) self-report future brand purchase trend. This general measurement framework for “true” brand equity when applied longitudinally permits the evaluation of markerting ROI. Recommended measures for the “share tiering” approach to brand equity measurement are illustrated using the cola category as an example." @default.
- W2067804536 created "2016-06-24" @default.
- W2067804536 creator A5004376579 @default.
- W2067804536 creator A5009684772 @default.
- W2067804536 date "2005-12-29" @default.
- W2067804536 modified "2023-09-27" @default.
- W2067804536 title "In Search of True Brand Equity Metrics: All Market Share Ain't Created Equal" @default.
- W2067804536 cites W1592080430 @default.
- W2067804536 cites W2428032328 @default.
- W2067804536 cites W2897155054 @default.
- W2067804536 doi "https://doi.org/10.1017/s0021849905050191" @default.
- W2067804536 hasPublicationYear "2005" @default.
- W2067804536 type Work @default.
- W2067804536 sameAs 2067804536 @default.
- W2067804536 citedByCount "45" @default.
- W2067804536 countsByYear W20678045362012 @default.
- W2067804536 countsByYear W20678045362013 @default.
- W2067804536 countsByYear W20678045362014 @default.
- W2067804536 countsByYear W20678045362015 @default.
- W2067804536 countsByYear W20678045362016 @default.
- W2067804536 countsByYear W20678045362017 @default.
- W2067804536 countsByYear W20678045362018 @default.
- W2067804536 countsByYear W20678045362019 @default.
- W2067804536 countsByYear W20678045362020 @default.
- W2067804536 countsByYear W20678045362021 @default.
- W2067804536 countsByYear W20678045362022 @default.
- W2067804536 crossrefType "journal-article" @default.
- W2067804536 hasAuthorship W2067804536A5004376579 @default.
- W2067804536 hasAuthorship W2067804536A5009684772 @default.
- W2067804536 hasConcept C111472728 @default.
- W2067804536 hasConcept C112698675 @default.
- W2067804536 hasConcept C138885662 @default.
- W2067804536 hasConcept C144133560 @default.
- W2067804536 hasConcept C152455256 @default.
- W2067804536 hasConcept C15744967 @default.
- W2067804536 hasConcept C16051113 @default.
- W2067804536 hasConcept C162853370 @default.
- W2067804536 hasConcept C169760540 @default.
- W2067804536 hasConcept C17744445 @default.
- W2067804536 hasConcept C199539241 @default.
- W2067804536 hasConcept C199728807 @default.
- W2067804536 hasConcept C205971072 @default.
- W2067804536 hasConcept C26760741 @default.
- W2067804536 hasConcept C2776967331 @default.
- W2067804536 hasConcept C2780144342 @default.
- W2067804536 hasConcept C57375061 @default.
- W2067804536 hasConcept C71508700 @default.
- W2067804536 hasConcept C9354725 @default.
- W2067804536 hasConceptScore W2067804536C111472728 @default.
- W2067804536 hasConceptScore W2067804536C112698675 @default.
- W2067804536 hasConceptScore W2067804536C138885662 @default.
- W2067804536 hasConceptScore W2067804536C144133560 @default.
- W2067804536 hasConceptScore W2067804536C152455256 @default.
- W2067804536 hasConceptScore W2067804536C15744967 @default.
- W2067804536 hasConceptScore W2067804536C16051113 @default.
- W2067804536 hasConceptScore W2067804536C162853370 @default.
- W2067804536 hasConceptScore W2067804536C169760540 @default.
- W2067804536 hasConceptScore W2067804536C17744445 @default.
- W2067804536 hasConceptScore W2067804536C199539241 @default.
- W2067804536 hasConceptScore W2067804536C199728807 @default.
- W2067804536 hasConceptScore W2067804536C205971072 @default.
- W2067804536 hasConceptScore W2067804536C26760741 @default.
- W2067804536 hasConceptScore W2067804536C2776967331 @default.
- W2067804536 hasConceptScore W2067804536C2780144342 @default.
- W2067804536 hasConceptScore W2067804536C57375061 @default.
- W2067804536 hasConceptScore W2067804536C71508700 @default.
- W2067804536 hasConceptScore W2067804536C9354725 @default.
- W2067804536 hasIssue "02" @default.
- W2067804536 hasLocation W20678045361 @default.
- W2067804536 hasOpenAccess W2067804536 @default.
- W2067804536 hasPrimaryLocation W20678045361 @default.
- W2067804536 hasRelatedWork W2104806821 @default.
- W2067804536 hasRelatedWork W2131172543 @default.
- W2067804536 hasRelatedWork W2180719153 @default.
- W2067804536 hasRelatedWork W2211191023 @default.
- W2067804536 hasRelatedWork W2348796232 @default.
- W2067804536 hasRelatedWork W3046517301 @default.
- W2067804536 hasRelatedWork W3157365306 @default.
- W2067804536 hasRelatedWork W3167312561 @default.
- W2067804536 hasRelatedWork W4211010859 @default.
- W2067804536 hasRelatedWork W4283376489 @default.
- W2067804536 hasVolume "45" @default.
- W2067804536 isParatext "false" @default.
- W2067804536 isRetracted "false" @default.
- W2067804536 magId "2067804536" @default.
- W2067804536 workType "article" @default.