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• W2068210250 abstract "This paper empirically examines consumers' emotional response patterns to various stimuli in the form of three print-media financial services advertisements. The empirical investigation was conducted using a standard emotional profile scale and measures developed on advertisement effectiveness. The main aims of the research were to investigate emotional responses to advertisements, test their effectiveness and analyse for any significant correlations between emotional responses and advertisement struc-ture. In order to test three hypotheses, a series of analyses of variance were conducted and the data revealed two regression equations were explicable in predicting con-sumer responses." @default.
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• W2068210250 date "1995-03-01" @default.
• W2068210250 modified "2023-09-23" @default.
• W2068210250 title "Consumers' emotional response patterns to advertising stimuli" @default.
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• W2068210250 doi "https://doi.org/10.1080/13527269500000004" @default.
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