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- W206826517 abstract "This study attempts to explore the views of Muslim high technology practitioners in Malaysiapertaining to marketing of high technology in creating wealth through the high technology-based sector.The high technology sector requires innovation, which is essentially related to knowledge productionactivities. While knowledge is very fundamental in Islam, Muslims could practice of marketing of hightechnology activities that integrated into high technology ventures. This study used e-mail survey with 74 Muslim high technology practitioners in three high technology locations: Cyberjaya, Technology ParkMalaysia (TPM), and Selangor Science Park (SSP). The preliminary results suggest marketing of hightechnology is feasible to create wealth in the high technology sector because this sector encouragesentrepreneurship and innovativeness, which is highly recommended in Islam. However, the participationof Muslim community in this sector is still inadequate despite the incentives provided by the governmentthrough its Multimedia Malaysia project." @default.
- W206826517 created "2016-06-24" @default.
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- W206826517 date "2010-01-01" @default.
- W206826517 modified "2023-09-27" @default.
- W206826517 title "Marketing of high technology and wealth creation: a feedback from Muslim high technology practitioners in Malaysia" @default.
- W206826517 hasPublicationYear "2010" @default.
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