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- W2068367937 abstract "Journal Article The Effect of Discount Frequency and Depth on Consumer Price Judgments Get access Joseph W. Alba, Joseph W. Alba Search for other works by this author on: Oxford Academic PubMed Google Scholar Carl F. Mela, Carl F. Mela Search for other works by this author on: Oxford Academic PubMed Google Scholar Terence A. Shimp, Terence A. Shimp Search for other works by this author on: Oxford Academic PubMed Google Scholar Joel E. Urbany Joel E. Urbany Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 26, Issue 2, September 1999, Pages 99–114, https://doi.org/10.1086/209553 Published: 01 September 1999 Article history Received: 01 February 1998 Revision received: 01 April 1999 Published: 01 September 1999" @default.
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- W2068367937 title "The Effect of Discount Frequency and Depth on Consumer Price Judgments" @default.
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