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- W2068579904 abstract "In an accelerated seasoned equity offering (SEO), an issuer foregoes the investment bank’s marketing efforts in return for a lower fee. To explain why many issuing firms choose a higher cost fully marketed offer, we posit that the marketing effort flattens the issuer’s short-run demand curve. Alternatively stated, with a fully marketed offer, the issuer is paying investment bankers to create demand, making the elasticity of demand at the time of issuance an endogenous choice variable. Empirical analysis shows that both the pre-issue elasticity of the issuing firm’s demand curve and the offer size are important determinants of the offer method choice. We find evidence of a large transitory increase in the elasticity of demand for issuers conducting fully marketed SEOs." @default.
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- W2068579904 date "2010-01-01" @default.
- W2068579904 modified "2023-10-17" @default.
- W2068579904 title "The Marketing of Seasoned Equity Offerings" @default.
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- W2068579904 doi "https://doi.org/10.2139/ssrn.972709" @default.
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