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- W2068671074 abstract "Only the United States and New Zealand allow direct-to-consumer advertising (DTCA) of prescription medicines. The authors outline the evolution of DTCA in New Zealand and the development of an industry-based self-regulatory system. The authors examine the concerns raised about self-regulation of DTCA, evaluate the evidence related to these, and identify issues that require further attention to strengthen the model currently used. The authors conclude that a self-regulatory approach, complemented by parallel government monitoring, provides an efficient, responsive system for promoting responsible and ethical DTCA." @default.
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- W2068671074 date "2002-09-01" @default.
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- W2068671074 title "Direct-to-Consumer Advertising down Under: An Alternative Perspective and Regulatory Framework" @default.
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- W2068671074 doi "https://doi.org/10.1509/jppm.21.2.202.17586" @default.
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