Matches in SemOpenAlex for { <https://semopenalex.org/work/W2068753846> ?p ?o ?g. }
Showing items 1 to 90 of
90
with 100 items per page.
- W2068753846 endingPage "985" @default.
- W2068753846 startingPage "982" @default.
- W2068753846 abstract "Hansen and Christensen discuss a wide range of current issues regarding the role of emotions in consumer behavior as well as measures of advertising effectiveness. The central theme of the book is the elaboration and application of a new tool to measure the emotional constructions that consumers develop for branded fast moving consumer goods. The authors call this measure NERS, which stands for Net Emotional Response Strength. The book appeals to both intermediate and advanced academic readers due to the comprehensiveness of its literature review and the depth of its theoretical developments. The present essay critically comments the contents of the book and then, based on the context provided by the book, discusses in further detail some salient aspects of the role of emotions in consumer choice that deserve special attention. In particular, it is pointed out how some findings from behavioral decision research could improve the conceptualizations offered by Hansen and Christensen." @default.
- W2068753846 created "2016-06-24" @default.
- W2068753846 creator A5053549423 @default.
- W2068753846 date "2008-09-01" @default.
- W2068753846 modified "2023-10-18" @default.
- W2068753846 title "Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice" @default.
- W2068753846 cites W1525053554 @default.
- W2068753846 cites W1530041619 @default.
- W2068753846 cites W1986721142 @default.
- W2068753846 cites W2023097517 @default.
- W2068753846 cites W2068613599 @default.
- W2068753846 cites W2070203783 @default.
- W2068753846 cites W2089842691 @default.
- W2068753846 cites W2111230857 @default.
- W2068753846 cites W2128498260 @default.
- W2068753846 cites W2150678469 @default.
- W2068753846 cites W2167557160 @default.
- W2068753846 cites W2982074074 @default.
- W2068753846 cites W3125399518 @default.
- W2068753846 cites W3146126803 @default.
- W2068753846 cites W408559686 @default.
- W2068753846 doi "https://doi.org/10.1016/j.jbusres.2007.11.002" @default.
- W2068753846 hasPublicationYear "2008" @default.
- W2068753846 type Work @default.
- W2068753846 sameAs 2068753846 @default.
- W2068753846 citedByCount "1" @default.
- W2068753846 countsByYear W20687538462017 @default.
- W2068753846 crossrefType "journal-article" @default.
- W2068753846 hasAuthorship W2068753846A5053549423 @default.
- W2068753846 hasConcept C111472728 @default.
- W2068753846 hasConcept C111919701 @default.
- W2068753846 hasConcept C112698675 @default.
- W2068753846 hasConcept C138885662 @default.
- W2068753846 hasConcept C144024400 @default.
- W2068753846 hasConcept C144133560 @default.
- W2068753846 hasConcept C15744967 @default.
- W2068753846 hasConcept C162853370 @default.
- W2068753846 hasConcept C166957645 @default.
- W2068753846 hasConcept C17744445 @default.
- W2068753846 hasConcept C199539241 @default.
- W2068753846 hasConcept C23213687 @default.
- W2068753846 hasConcept C2776314989 @default.
- W2068753846 hasConcept C2779343474 @default.
- W2068753846 hasConcept C2780719617 @default.
- W2068753846 hasConcept C2992166776 @default.
- W2068753846 hasConcept C33566652 @default.
- W2068753846 hasConcept C41008148 @default.
- W2068753846 hasConcept C77805123 @default.
- W2068753846 hasConcept C95457728 @default.
- W2068753846 hasConceptScore W2068753846C111472728 @default.
- W2068753846 hasConceptScore W2068753846C111919701 @default.
- W2068753846 hasConceptScore W2068753846C112698675 @default.
- W2068753846 hasConceptScore W2068753846C138885662 @default.
- W2068753846 hasConceptScore W2068753846C144024400 @default.
- W2068753846 hasConceptScore W2068753846C144133560 @default.
- W2068753846 hasConceptScore W2068753846C15744967 @default.
- W2068753846 hasConceptScore W2068753846C162853370 @default.
- W2068753846 hasConceptScore W2068753846C166957645 @default.
- W2068753846 hasConceptScore W2068753846C17744445 @default.
- W2068753846 hasConceptScore W2068753846C199539241 @default.
- W2068753846 hasConceptScore W2068753846C23213687 @default.
- W2068753846 hasConceptScore W2068753846C2776314989 @default.
- W2068753846 hasConceptScore W2068753846C2779343474 @default.
- W2068753846 hasConceptScore W2068753846C2780719617 @default.
- W2068753846 hasConceptScore W2068753846C2992166776 @default.
- W2068753846 hasConceptScore W2068753846C33566652 @default.
- W2068753846 hasConceptScore W2068753846C41008148 @default.
- W2068753846 hasConceptScore W2068753846C77805123 @default.
- W2068753846 hasConceptScore W2068753846C95457728 @default.
- W2068753846 hasIssue "9" @default.
- W2068753846 hasLocation W20687538461 @default.
- W2068753846 hasOpenAccess W2068753846 @default.
- W2068753846 hasPrimaryLocation W20687538461 @default.
- W2068753846 hasRelatedWork W1985651500 @default.
- W2068753846 hasRelatedWork W2009211542 @default.
- W2068753846 hasRelatedWork W2019406140 @default.
- W2068753846 hasRelatedWork W2023869176 @default.
- W2068753846 hasRelatedWork W2068753846 @default.
- W2068753846 hasRelatedWork W2138849019 @default.
- W2068753846 hasRelatedWork W2564983668 @default.
- W2068753846 hasRelatedWork W29733962 @default.
- W2068753846 hasRelatedWork W3113978020 @default.
- W2068753846 hasRelatedWork W3124909479 @default.
- W2068753846 hasVolume "61" @default.
- W2068753846 isParatext "false" @default.
- W2068753846 isRetracted "false" @default.
- W2068753846 magId "2068753846" @default.
- W2068753846 workType "article" @default.