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- W2069191918 abstract "Much of human behaviour is viewed as a process, which begins with early childhood experience, and develops into later life emotions, values, beliefs, and behaviours. Described below, considerable interdisciplinary attention has been given to the role of childhood, and more specifically, to the relevance of different types of parental influence on children as they later become adults. Within marketing, selected scholarly consideration has been devoted to the roles of parents on their children's existing consumer behaviour. The unique contribution of this article is to examine the role of different types of parental influence on later adulthood shopping behaviours." @default.
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- W2069191918 date "1997-09-01" @default.
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- W2069191918 title "Parental Influence Style and the Development of Adult Shopping Behaviour" @default.
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- W2069191918 doi "https://doi.org/10.1108/eb028573" @default.
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