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- W2069271448 abstract "In 2010, there was the launch of the new line of cars brand “Uno”, informally known as “Novo Uno”, manufactured by the automaker “Fiat”, which proposes the advertising slogan “Novo Uno. Novo Tudo”. The objective of this paper is to investigate the visual relationship between UNO logo, the main object of study of this work, with the car UNO. The Semiotics theory, first proposed by Charles Peirce, is adopted here to interpret the process of representation of the logo. Based on a descriptive analysis, the idea defended in this paper considers that there was a dual strategy of association of logo with the brand new cars “Uno.” This strategy is based on symbolic and arbitrary convention, and also in the likeness or analogy between the sensations and meanings, which are proposed by the visuality of the cars and by visuality of the logo." @default.
- W2069271448 created "2016-06-24" @default.
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- W2069271448 date "2012-06-30" @default.
- W2069271448 modified "2023-10-16" @default.
- W2069271448 title "Estratégia de representação em projeto de logotipia: leitura semiótica da marca gráfica Uno/Fiat" @default.
- W2069271448 doi "https://doi.org/10.5433/2236-2207.2012v3n1p11" @default.
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