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- W2069294392 abstract "Although the mass media, by themselves, may be relatively powerless to bring about consequential attitude change, social science research can render them more effective by determining appropriate targets, themes, appeals, and media vehicles. In a series of case studies, the author demonstrates how, as a result of close collaboration between social scientists and communications specialists, public information campaigns can succeed in achieving carefully delimited goals." @default.
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- W2069294392 title "Some Reasons Why Information Campaigns Can Succeed" @default.
- W2069294392 doi "https://doi.org/10.1086/268059" @default.
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