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- W2069645118 abstract "Purpose – The purpose of this paper is to examine the concept of the bottom of the pyramid (BOP) in the context of the knowledge economy. Design/methodology/approach – A conceptual approach integrating the BOP perspective, diffusion of innovations, and the new product development process. Findings – This paper structures a framework that might be helpful in advancing the competitiveness and product development capabilities of multinationals. Practical implications – The paper provides managers of multinational companies with an organized way of evaluating opportunities in BOP markets in the context of a global knowledge economy. Originality/value – The paper incorporates ideas and theories from three business and marketing fields into a framework that could be used as basis for an action plan." @default.
- W2069645118 created "2016-06-24" @default.
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- W2069645118 date "2015-01-19" @default.
- W2069645118 modified "2023-10-16" @default.
- W2069645118 title "The bottom of the pyramid: an integrative approach" @default.
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- W2069645118 doi "https://doi.org/10.1108/ijoem-08-2012-0081" @default.
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