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- W2069721779 abstract "Purpose – The purpose os this article is to identify ecomical and cultural dimensions of responsible business conduct in the advertising industry. The article is based on an interview study with 15 leading experts in advertising agencies in Finland. A focus in these interviews was on how the phenomenon of responsible business is understood and reflected in the advertising industry. The focus in this article is to analyse the responsibilities of the advertising business, with special reference to the challenges that lie ahead for the profession." @default.
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- W2069721779 date "2010-01-12" @default.
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- W2069721779 title "Diverging responsibilities: reflections on emerging issues of responsibility in the advertising business" @default.
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- W2069721779 doi "https://doi.org/10.1108/17515631011013104" @default.
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