Matches in SemOpenAlex for { <https://semopenalex.org/work/W2070030175> ?p ?o ?g. }
Showing items 1 to 94 of
94
with 100 items per page.
- W2070030175 endingPage "86" @default.
- W2070030175 startingPage "69" @default.
- W2070030175 abstract "Abstract The past decade has seen a dramatic increase in wine consumption. With this increase comes the need to understand how consumers choose wine. Wine consumers have different types of experiences and expectations, and a one bottle fits all method of catering to wine consumers is not an appropriate marketing strategy. Consumer segmentation based upon involvement with wine is critical to understanding buying behaviors. This study used factor analysis and logistic regression to identify the wine novice and what marketing cues they use to purchase wine. The results identified key marketing cues wine novices use to purchase wine and revealed yet another involvement category: the emerging wine learner." @default.
- W2070030175 created "2016-06-24" @default.
- W2070030175 creator A5035930481 @default.
- W2070030175 creator A5044902004 @default.
- W2070030175 creator A5088752169 @default.
- W2070030175 date "2007-10-30" @default.
- W2070030175 modified "2023-09-23" @default.
- W2070030175 title "Purchase Attributes of Wine Consumers with Low Involvement" @default.
- W2070030175 cites W1589958138 @default.
- W2070030175 cites W1977294367 @default.
- W2070030175 cites W1988139016 @default.
- W2070030175 cites W1989388854 @default.
- W2070030175 cites W2016877229 @default.
- W2070030175 cites W2020415581 @default.
- W2070030175 cites W2028719566 @default.
- W2070030175 cites W2034641640 @default.
- W2070030175 cites W2040410160 @default.
- W2070030175 cites W2046752514 @default.
- W2070030175 cites W2065968634 @default.
- W2070030175 cites W2067401487 @default.
- W2070030175 cites W2076110125 @default.
- W2070030175 cites W2080271841 @default.
- W2070030175 cites W2085318560 @default.
- W2070030175 cites W2086440179 @default.
- W2070030175 cites W2091772138 @default.
- W2070030175 cites W2096917793 @default.
- W2070030175 cites W2126294209 @default.
- W2070030175 cites W2127567651 @default.
- W2070030175 cites W2128172819 @default.
- W2070030175 cites W2149221485 @default.
- W2070030175 cites W2164397617 @default.
- W2070030175 cites W4206541778 @default.
- W2070030175 cites W4236449510 @default.
- W2070030175 cites W4244852228 @default.
- W2070030175 doi "https://doi.org/10.1300/j038v14n01_05" @default.
- W2070030175 hasPublicationYear "2007" @default.
- W2070030175 type Work @default.
- W2070030175 sameAs 2070030175 @default.
- W2070030175 citedByCount "88" @default.
- W2070030175 countsByYear W20700301752012 @default.
- W2070030175 countsByYear W20700301752013 @default.
- W2070030175 countsByYear W20700301752014 @default.
- W2070030175 countsByYear W20700301752015 @default.
- W2070030175 countsByYear W20700301752016 @default.
- W2070030175 countsByYear W20700301752017 @default.
- W2070030175 countsByYear W20700301752018 @default.
- W2070030175 countsByYear W20700301752019 @default.
- W2070030175 countsByYear W20700301752020 @default.
- W2070030175 countsByYear W20700301752021 @default.
- W2070030175 countsByYear W20700301752022 @default.
- W2070030175 countsByYear W20700301752023 @default.
- W2070030175 crossrefType "journal-article" @default.
- W2070030175 hasAuthorship W2070030175A5035930481 @default.
- W2070030175 hasAuthorship W2070030175A5044902004 @default.
- W2070030175 hasAuthorship W2070030175A5088752169 @default.
- W2070030175 hasConcept C112698675 @default.
- W2070030175 hasConcept C144024400 @default.
- W2070030175 hasConcept C144133560 @default.
- W2070030175 hasConcept C162853370 @default.
- W2070030175 hasConcept C185592680 @default.
- W2070030175 hasConcept C30772137 @default.
- W2070030175 hasConcept C31903555 @default.
- W2070030175 hasConcept C36289849 @default.
- W2070030175 hasConcept C55952523 @default.
- W2070030175 hasConceptScore W2070030175C112698675 @default.
- W2070030175 hasConceptScore W2070030175C144024400 @default.
- W2070030175 hasConceptScore W2070030175C144133560 @default.
- W2070030175 hasConceptScore W2070030175C162853370 @default.
- W2070030175 hasConceptScore W2070030175C185592680 @default.
- W2070030175 hasConceptScore W2070030175C30772137 @default.
- W2070030175 hasConceptScore W2070030175C31903555 @default.
- W2070030175 hasConceptScore W2070030175C36289849 @default.
- W2070030175 hasConceptScore W2070030175C55952523 @default.
- W2070030175 hasIssue "1" @default.
- W2070030175 hasLocation W20700301751 @default.
- W2070030175 hasOpenAccess W2070030175 @default.
- W2070030175 hasPrimaryLocation W20700301751 @default.
- W2070030175 hasRelatedWork W1974574330 @default.
- W2070030175 hasRelatedWork W1988391158 @default.
- W2070030175 hasRelatedWork W1990867794 @default.
- W2070030175 hasRelatedWork W2033265885 @default.
- W2070030175 hasRelatedWork W2042280217 @default.
- W2070030175 hasRelatedWork W2128579993 @default.
- W2070030175 hasRelatedWork W2155694694 @default.
- W2070030175 hasRelatedWork W2427975068 @default.
- W2070030175 hasRelatedWork W3121248320 @default.
- W2070030175 hasRelatedWork W4322580659 @default.
- W2070030175 hasVolume "14" @default.
- W2070030175 isParatext "false" @default.
- W2070030175 isRetracted "false" @default.
- W2070030175 magId "2070030175" @default.
- W2070030175 workType "article" @default.