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- W2070093252 abstract "Purpose – The purpose of this article is to explore how the (War) Advertising Council organized the advertising community to assist the US government's home front campaigns during the Second World War. It aims to discuss how the council urged individual advertisers to use their product‐ads to instruct the civilian population about behavioral changes that the government deemed essential to the war effort. The task required great ambidexterity: paying a high level of attention to the government's wartime needs while coaching and encouraging advertisers into compliance. As such, the article also aims to discuss the council's challenge in weighing the government's wartime needs against commercial pressures. A case study of the Advertising Council's 1944 campaign to “Stamp out VD” seeks to illustrate the latter concern.Design/methodology/approach – The article comprises an historical account of the US advertising industry during the Second World War. Applying a qualitative approach, it relies on archival sourc..." @default.
- W2070093252 created "2016-06-24" @default.
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- W2070093252 date "2013-01-25" @default.
- W2070093252 modified "2023-09-27" @default.
- W2070093252 title "Persuasion, patriotism and PR: US advertising in the Second World War" @default.
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- W2070093252 doi "https://doi.org/10.1108/17557501311293343" @default.
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