FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2070172839> ?p ?o ?g. }

• W2070172839 endingPage "317" @default.
• W2070172839 startingPage "317" @default.
• W2070172839 abstract "Blogs have seen explosive growth over the last five years. Given this growth, it is important for marketers to understand how they can effectively use blogs to reach their target audiences. We examine the impact of the presence of advertising, blogger trustworthiness, and message valence on the effectiveness of blogs. Our research demonstrates that the effectiveness of a blog is higher when the blogger is perceived to be trustworthy, while the presence of advertising on a blog decreases its effectiveness. Our research also suggests that negative blog posts with no advertisements will be more effective than any other type of blog. Although blogs are a new and unique medium for marketers, our research suggests that the fundamental theories developed in marketing apply to this medium as well. In the absence of blog specific research, marketing managers may be able to extend their current knowledge of the effectiveness of traditional media to blogs as well." @default.
• W2070172839 created "2016-06-24" @default.
• W2070172839 creator A5020222758 @default.
• W2070172839 creator A5074473734 @default.
• W2070172839 creator A5088229714 @default.
• W2070172839 date "2013-01-01" @default.
• W2070172839 modified "2023-09-27" @default.
• W2070172839 title "The impact of advertising, trustworthiness, and valence on the effectiveness of blogs" @default.
• W2070172839 cites W1492586516 @default.
• W2070172839 cites W1587389437 @default.
• W2070172839 cites W1785021258 @default.
• W2070172839 cites W1976446558 @default.
• W2070172839 cites W1980551964 @default.
• W2070172839 cites W1989895788 @default.
• W2070172839 cites W1992446031 @default.
• W2070172839 cites W2001082667 @default.
• W2070172839 cites W2004012898 @default.
• W2070172839 cites W2011101335 @default.
• W2070172839 cites W2017613618 @default.
• W2070172839 cites W2023379700 @default.
• W2070172839 cites W2023505872 @default.
• W2070172839 cites W2024669346 @default.
• W2070172839 cites W2028487966 @default.
• W2070172839 cites W2033713597 @default.
• W2070172839 cites W2058080883 @default.
• W2070172839 cites W2064730034 @default.
• W2070172839 cites W2065245475 @default.
• W2070172839 cites W2070545642 @default.
• W2070172839 cites W2074635765 @default.
• W2070172839 cites W2081448339 @default.
• W2070172839 cites W2087764343 @default.
• W2070172839 cites W2088627781 @default.
• W2070172839 cites W2100258601 @default.
• W2070172839 cites W2103371713 @default.
• W2070172839 cites W2105260602 @default.
• W2070172839 cites W2106419400 @default.
• W2070172839 cites W2112535326 @default.
• W2070172839 cites W2129692524 @default.
• W2070172839 cites W2142002502 @default.
• W2070172839 cites W2152485935 @default.
• W2070172839 cites W2156589869 @default.
• W2070172839 cites W2158107252 @default.
• W2070172839 cites W2410222767 @default.
• W2070172839 cites W2413800195 @default.
• W2070172839 cites W2418718922 @default.
• W2070172839 cites W254424930 @default.
• W2070172839 cites W2911943684 @default.
• W2070172839 cites W3122390554 @default.
• W2070172839 cites W3123662551 @default.
• W2070172839 doi "https://doi.org/10.1504/ijemr.2013.060264" @default.
• W2070172839 hasPublicationYear "2013" @default.
• W2070172839 type Work @default.
• W2070172839 sameAs 2070172839 @default.
• W2070172839 citedByCount "8" @default.
• W2070172839 countsByYear W20701728392014 @default.
• W2070172839 countsByYear W20701728392015 @default.
• W2070172839 countsByYear W20701728392018 @default.
• W2070172839 countsByYear W20701728392019 @default.
• W2070172839 countsByYear W20701728392021 @default.
• W2070172839 countsByYear W20701728392023 @default.
• W2070172839 crossrefType "journal-article" @default.
• W2070172839 hasAuthorship W2070172839A5020222758 @default.
• W2070172839 hasAuthorship W2070172839A5074473734 @default.
• W2070172839 hasAuthorship W2070172839A5088229714 @default.
• W2070172839 hasConcept C108827166 @default.
• W2070172839 hasConcept C110875604 @default.
• W2070172839 hasConcept C112698675 @default.
• W2070172839 hasConcept C121332964 @default.
• W2070172839 hasConcept C136764020 @default.
• W2070172839 hasConcept C144133560 @default.
• W2070172839 hasConcept C153701036 @default.
• W2070172839 hasConcept C162853370 @default.
• W2070172839 hasConcept C168900304 @default.
• W2070172839 hasConcept C41008148 @default.
• W2070172839 hasConcept C512338625 @default.
• W2070172839 hasConcept C62520636 @default.
• W2070172839 hasConceptScore W2070172839C108827166 @default.
• W2070172839 hasConceptScore W2070172839C110875604 @default.
• W2070172839 hasConceptScore W2070172839C112698675 @default.
• W2070172839 hasConceptScore W2070172839C121332964 @default.
• W2070172839 hasConceptScore W2070172839C136764020 @default.
• W2070172839 hasConceptScore W2070172839C144133560 @default.
• W2070172839 hasConceptScore W2070172839C153701036 @default.
• W2070172839 hasConceptScore W2070172839C162853370 @default.
• W2070172839 hasConceptScore W2070172839C168900304 @default.
• W2070172839 hasConceptScore W2070172839C41008148 @default.
• W2070172839 hasConceptScore W2070172839C512338625 @default.
• W2070172839 hasConceptScore W2070172839C62520636 @default.
• W2070172839 hasIssue "4" @default.
• W2070172839 hasLocation W20701728391 @default.
• W2070172839 hasOpenAccess W2070172839 @default.
• W2070172839 hasPrimaryLocation W20701728391 @default.
• W2070172839 hasRelatedWork W1482420976 @default.
• W2070172839 hasRelatedWork W2260685520 @default.
• W2070172839 hasRelatedWork W2365317092 @default.
• W2070172839 hasRelatedWork W2494922359 @default.
• W2070172839 hasRelatedWork W2822431343 @default.
• W2070172839 hasRelatedWork W603537286 @default.

• next