FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2070590930> ?p ?o ?g. }

• W2070590930 endingPage "423" @default.
• W2070590930 startingPage "403" @default.
• W2070590930 abstract "Brand extension is one of the most popular strategies in marketing. This is due to the fact that consumers usually take into account the brand first because it indirectly reflects the design, quality, and functions. According to the significant role of brand in creating benefit and diminishing risk for a new product, this study intended to develop a novel model for selecting the most appropriate strategy in brand extension. However, there are a number of criteria influencing the possible strategies, and they often are interdependent. Therefore, a multi-criteria decision making model based on Analytic Network Process and Additive Ratio Assessment methods has been developed to systematically clarify the interdependent relationships among the evaluation criteria of brand extension and then, scientifically evaluate the feasible strategies and rank the priorities of brand extension strategies. The results of the proposed model show that “Production cost” is the most important factor, followed by “Quality of parent brand” and “Perceived risk” while “Ice cream” is the highest satisfaction of brand extension." @default.
• W2070590930 created "2016-06-24" @default.
• W2070590930 creator A5005990453 @default.
• W2070590930 creator A5023858233 @default.
• W2070590930 creator A5025776728 @default.
• W2070590930 creator A5091898802 @default.
• W2070590930 date "2014-07-08" @default.
• W2070590930 modified "2023-09-30" @default.
• W2070590930 title "AN INTEGRATED MODEL FOR EXTENDING BRAND BASED ON FUZZY ARAS AND ANP METHODS" @default.
• W2070590930 cites W1974248243 @default.
• W2070590930 cites W1976785804 @default.
• W2070590930 cites W1977607223 @default.
• W2070590930 cites W1981484446 @default.
• W2070590930 cites W2005610027 @default.
• W2070590930 cites W2005704379 @default.
• W2070590930 cites W2008410465 @default.
• W2070590930 cites W2015214229 @default.
• W2070590930 cites W2015343144 @default.
• W2070590930 cites W2023075827 @default.
• W2070590930 cites W2043288528 @default.
• W2070590930 cites W2045219575 @default.
• W2070590930 cites W2046022731 @default.
• W2070590930 cites W2049308661 @default.
• W2070590930 cites W2051988425 @default.
• W2070590930 cites W2053586227 @default.
• W2070590930 cites W2062485302 @default.
• W2070590930 cites W2071762704 @default.
• W2070590930 cites W2084993762 @default.
• W2070590930 cites W2089965918 @default.
• W2070590930 cites W2102165819 @default.
• W2070590930 cites W4211007335 @default.
• W2070590930 doi "https://doi.org/10.3846/16111699.2014.923929" @default.
• W2070590930 hasPublicationYear "2014" @default.
• W2070590930 type Work @default.
• W2070590930 sameAs 2070590930 @default.
• W2070590930 citedByCount "34" @default.
• W2070590930 countsByYear W20705909302014 @default.
• W2070590930 countsByYear W20705909302015 @default.
• W2070590930 countsByYear W20705909302016 @default.
• W2070590930 countsByYear W20705909302017 @default.
• W2070590930 countsByYear W20705909302018 @default.
• W2070590930 countsByYear W20705909302019 @default.
• W2070590930 countsByYear W20705909302020 @default.
• W2070590930 countsByYear W20705909302021 @default.
• W2070590930 countsByYear W20705909302022 @default.
• W2070590930 countsByYear W20705909302023 @default.
• W2070590930 crossrefType "journal-article" @default.
• W2070590930 hasAuthorship W2070590930A5005990453 @default.
• W2070590930 hasAuthorship W2070590930A5023858233 @default.
• W2070590930 hasAuthorship W2070590930A5025776728 @default.
• W2070590930 hasAuthorship W2070590930A5091898802 @default.
• W2070590930 hasBestOaLocation W20705909301 @default.
• W2070590930 hasConcept C111472728 @default.
• W2070590930 hasConcept C111919701 @default.
• W2070590930 hasConcept C114614502 @default.
• W2070590930 hasConcept C138885662 @default.
• W2070590930 hasConcept C144133560 @default.
• W2070590930 hasConcept C152455256 @default.
• W2070590930 hasConcept C154945302 @default.
• W2070590930 hasConcept C162324750 @default.
• W2070590930 hasConcept C162853370 @default.
• W2070590930 hasConcept C164226766 @default.
• W2070590930 hasConcept C175444787 @default.
• W2070590930 hasConcept C176459437 @default.
• W2070590930 hasConcept C17744445 @default.
• W2070590930 hasConcept C185874996 @default.
• W2070590930 hasConcept C199360897 @default.
• W2070590930 hasConcept C199539241 @default.
• W2070590930 hasConcept C2524010 @default.
• W2070590930 hasConcept C2778029271 @default.
• W2070590930 hasConcept C2778348673 @default.
• W2070590930 hasConcept C2779530757 @default.
• W2070590930 hasConcept C33923547 @default.
• W2070590930 hasConcept C41008148 @default.
• W2070590930 hasConcept C42475967 @default.
• W2070590930 hasConcept C57375061 @default.
• W2070590930 hasConcept C58166 @default.
• W2070590930 hasConcept C71508700 @default.
• W2070590930 hasConcept C87345402 @default.
• W2070590930 hasConcept C90673727 @default.
• W2070590930 hasConcept C98045186 @default.
• W2070590930 hasConceptScore W2070590930C111472728 @default.
• W2070590930 hasConceptScore W2070590930C111919701 @default.
• W2070590930 hasConceptScore W2070590930C114614502 @default.
• W2070590930 hasConceptScore W2070590930C138885662 @default.
• W2070590930 hasConceptScore W2070590930C144133560 @default.
• W2070590930 hasConceptScore W2070590930C152455256 @default.
• W2070590930 hasConceptScore W2070590930C154945302 @default.
• W2070590930 hasConceptScore W2070590930C162324750 @default.
• W2070590930 hasConceptScore W2070590930C162853370 @default.
• W2070590930 hasConceptScore W2070590930C164226766 @default.
• W2070590930 hasConceptScore W2070590930C175444787 @default.
• W2070590930 hasConceptScore W2070590930C176459437 @default.
• W2070590930 hasConceptScore W2070590930C17744445 @default.
• W2070590930 hasConceptScore W2070590930C185874996 @default.
• W2070590930 hasConceptScore W2070590930C199360897 @default.
• W2070590930 hasConceptScore W2070590930C199539241 @default.
• W2070590930 hasConceptScore W2070590930C2524010 @default.

• next