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- W2071098847 abstract "Because of the shortage of medical manpower in the developing world future family planning programmes will increasingly be supplemented by the use of non-clinical resources through what is known as community-based distribution (c. b. d.) programmes. Currently the c. b. d. resources being mobilized range from church groups to the commercial marketing industry. The use of marketing techniques in this way to distribute contraceptives at subsidized prices is an example of social marketing. This approach has the advantage of being able to use the world’s ubiquitous shop system and of being highly cost-effective. Fragmentary data suggests that in most countries there is one store for every 25 to 120 fertile couples. Evidence on the number and distribution of stores in various countries is discussed. Cost-effectiveness figures for the Preethi and Nirodh condom c. b. d. programmes are presented. These show that in 1973 the Nirodh programme was providing a couple-year of protection for $1.78. Comparable evidence on cost performance figures for clinic programmes suggests that c. b. d. marketing programmes are substantially more cost-effective in purely quantitative terms. Finally, the most important future development in this field is the recognition that an appropriate managerial environment for c. b. d. programmes would have a greater demographic impact than any foreseeable development in contraceptive technology." @default.
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- W2071098847 date "1976-12-10" @default.
- W2071098847 modified "2023-09-27" @default.
- W2071098847 title "Community-based distribution: the distributive potential and economics of a social marketing approach to family planning" @default.
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- W2071098847 doi "https://doi.org/10.1098/rspb.1976.0109" @default.
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