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• W2071342046 startingPage "407" @default.
• W2071342046 abstract "Reducing social uncertainty—understanding, predicting, and controlling the behavior of other people—is a central motivating force of human behavior. When rules and customs are not sufficient, people rely on trust and familiarity as primary mechanisms to reduce social uncertainty. The relative paucity of regulations and customs on the Internet makes consumer familiarity and trust especially important in the case of e-Commerce. Yet the lack of an interpersonal exchange and the one-time nature of the typical business transaction on the Internet make this kind of consumer trust unique, because trust relates to other people and is nourished through interactions with them. This study validates a four-dimensional scale of trust in the context of e-Products and revalidates it in the context of e-Services. The study then shows the influence of social presence on these dimensions of this trust, especially benevolence, and its ultimate contribution to online purchase intentions." @default.
• W2071342046 created "2016-06-24" @default.
• W2071342046 creator A5084116084 @default.
• W2071342046 creator A5086187658 @default.
• W2071342046 date "2004-12-01" @default.
• W2071342046 modified "2023-10-14" @default.
• W2071342046 title "Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services" @default.
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• W2071342046 doi "https://doi.org/10.1016/j.omega.2004.01.006" @default.
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