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- W2071350147 abstract "As U.S. public relations professionals observe the dramatic changes taking place in the world market, they must consider the impact of globalization on their practices. There is much speculation that the increasing participation of American companies in foreign markets will create an unprecedented demand for public relations advisors with international capabilities. Although the sophistication of American practitioners would seem to position them as leaders in the market, there are questions as to the general preparedness of U.S. professionals to negotiate the business, social, cultural, economic, and political complexities inherent in international public relations. If true, U.S. public relations professionals may be at risk of losing their leadership position in the industry, as well as opportunities for business and career development. This study attempts to provide an assessment of the impact of globalization on U.S. public relations professionals and examines their preparedness for practice in an international setting." @default.
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- W2071350147 date "1993-12-01" @default.
- W2071350147 modified "2023-09-27" @default.
- W2071350147 title "Assessing the impact of globalization on U.S. public relations" @default.
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- W2071350147 doi "https://doi.org/10.1016/0363-8111(93)90054-g" @default.
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