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- W2071489181 abstract "Identifying and targeting visitors on an e-commerce website with personalized content in real-time is extremely important to marketers. Although such targeting exists today, it is based on demographic attributes of the visitors. We show that dynamic visitor attributes extracted from their click-stream provide much better predictive capabilities of visitor intent. In this demonstration, we showcase an interactive real-time user interface for marketers to visualize and target visitor segments. Our dashboard not only provides the marketers understanding of their visitor click patterns, but also lets them target individual or group of visitors with offers and promotions." @default.
- W2071489181 created "2016-06-24" @default.
- W2071489181 creator A5003720363 @default.
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- W2071489181 date "2014-07-03" @default.
- W2071489181 modified "2023-09-23" @default.
- W2071489181 title "Real-time visualization and targeting of online visitors" @default.
- W2071489181 cites W2125441033 @default.
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- W2071489181 doi "https://doi.org/10.1145/2600428.2611180" @default.
- W2071489181 hasPublicationYear "2014" @default.
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