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- W2071519984 abstract "Purpose – Competition and cooperation co‐exist in various sub‐fields of organizational strategies, while a research gap remains in the links between how managers perceive their cognitive relations with rival partners and how they choose a strategy. The purpose of this paper is to investigate how different focuses of competition and cooperation are put in core and supportive strategic importance based on business manager's individual perception toward a particular rivalling cognition.Design/methodology/approach – A conceptual model is developed composed by several hypotheses. An empirical study is conducted by analysing data collected from 89 pharmacies, including public hospital pharmacies and community service, private chain retailing pharmacy, and independent pharmacies, out of hundreds of outlets in a capital city in China to test hypotheses. By using factor analysis and correlation analysis, several hypotheses are supported in linking competitive cognition with either core marketing strategies or supp..." @default.
- W2071519984 created "2016-06-24" @default.
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- W2071519984 date "2011-08-30" @default.
- W2071519984 modified "2023-09-26" @default.
- W2071519984 title "Understanding managers' marketing strategy choice in a collaborative competition industry" @default.
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- W2071519984 doi "https://doi.org/10.1108/09555341111158128" @default.
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