Matches in SemOpenAlex for { <https://semopenalex.org/work/W2072200256> ?p ?o ?g. }
Showing items 1 to 68 of
68
with 100 items per page.
- W2072200256 abstract "Display ads on the Internet are often sold by publishers to advertisers in bundles of thousands or millions of impressions over a particular time period. The ad delivery systems assign ads to pages on behalf of publishers to satisfy these contracts, and at the same time, try to maximize the overall quality of assignment. This is usually modeled in the literature as an online allocation problem, where contracts are represented by overall delivery constraints. However an important aspect of these contracts is missed by the classical formulation: a majority of these contracts are not between advertisers and publishers; a set of publishers is typically represented by a middle-man and advertisers buy inventory from the middle man. As publishers vary in quality and importance, advertisers prefer these publishers differently. Similarly, as the inventory of ads is limited, ad-delivery engine needs to prefer a high-quality publisher over a low quality publisher for supplying ads. We formulate this problem as a hierarchical online matching problem where each incoming impression has a level indicating its importance, and study its theoretical properties. We also design practical solutions to this problem and study their performance on real data sets." @default.
- W2072200256 created "2016-06-24" @default.
- W2072200256 creator A5009276272 @default.
- W2072200256 creator A5022420948 @default.
- W2072200256 creator A5041845342 @default.
- W2072200256 creator A5075598023 @default.
- W2072200256 creator A5081911341 @default.
- W2072200256 date "2014-02-24" @default.
- W2072200256 modified "2023-10-03" @default.
- W2072200256 title "Partner tiering in display advertising" @default.
- W2072200256 cites W1578666690 @default.
- W2072200256 cites W1769120835 @default.
- W2072200256 cites W2014873662 @default.
- W2072200256 cites W2029754214 @default.
- W2072200256 cites W2044905589 @default.
- W2072200256 cites W2050199369 @default.
- W2072200256 cites W2112741516 @default.
- W2072200256 cites W2158268067 @default.
- W2072200256 cites W2188273680 @default.
- W2072200256 cites W2085799080 @default.
- W2072200256 doi "https://doi.org/10.1145/2556195.2556258" @default.
- W2072200256 hasPublicationYear "2014" @default.
- W2072200256 type Work @default.
- W2072200256 sameAs 2072200256 @default.
- W2072200256 citedByCount "4" @default.
- W2072200256 countsByYear W20722002562015 @default.
- W2072200256 countsByYear W20722002562016 @default.
- W2072200256 countsByYear W20722002562017 @default.
- W2072200256 crossrefType "proceedings-article" @default.
- W2072200256 hasAuthorship W2072200256A5009276272 @default.
- W2072200256 hasAuthorship W2072200256A5022420948 @default.
- W2072200256 hasAuthorship W2072200256A5041845342 @default.
- W2072200256 hasAuthorship W2072200256A5075598023 @default.
- W2072200256 hasAuthorship W2072200256A5081911341 @default.
- W2072200256 hasBestOaLocation W20722002561 @default.
- W2072200256 hasConcept C110875604 @default.
- W2072200256 hasConcept C112698675 @default.
- W2072200256 hasConcept C121684516 @default.
- W2072200256 hasConcept C136764020 @default.
- W2072200256 hasConcept C144133560 @default.
- W2072200256 hasConcept C2777999536 @default.
- W2072200256 hasConcept C41008148 @default.
- W2072200256 hasConcept C512338625 @default.
- W2072200256 hasConceptScore W2072200256C110875604 @default.
- W2072200256 hasConceptScore W2072200256C112698675 @default.
- W2072200256 hasConceptScore W2072200256C121684516 @default.
- W2072200256 hasConceptScore W2072200256C136764020 @default.
- W2072200256 hasConceptScore W2072200256C144133560 @default.
- W2072200256 hasConceptScore W2072200256C2777999536 @default.
- W2072200256 hasConceptScore W2072200256C41008148 @default.
- W2072200256 hasConceptScore W2072200256C512338625 @default.
- W2072200256 hasLocation W20722002561 @default.
- W2072200256 hasOpenAccess W2072200256 @default.
- W2072200256 hasPrimaryLocation W20722002561 @default.
- W2072200256 hasRelatedWork W1985759455 @default.
- W2072200256 hasRelatedWork W2096914158 @default.
- W2072200256 hasRelatedWork W2135024282 @default.
- W2072200256 hasRelatedWork W2397320745 @default.
- W2072200256 hasRelatedWork W2588101506 @default.
- W2072200256 hasRelatedWork W2643419842 @default.
- W2072200256 hasRelatedWork W2951754014 @default.
- W2072200256 hasRelatedWork W4214924096 @default.
- W2072200256 hasRelatedWork W4235112656 @default.
- W2072200256 hasRelatedWork W4246418678 @default.
- W2072200256 isParatext "false" @default.
- W2072200256 isRetracted "false" @default.
- W2072200256 magId "2072200256" @default.
- W2072200256 workType "article" @default.