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- W2072775141 abstract "In our search for more accountability in marketing and marketing spending, we constantly look to the cost-effectiveness of centralizing marketing responsibility. But centralization in an international context also means less local communication, or at least less localization. Is this the price we want to pay? Ideally, we need a local, controlled feel for global managed brands. Previously, the necessary technology wasn't available, and this was still a dream. However, integration between the most powerful DAM systems, workflow management tools, and automatic pagination, is now at a stage where these dreams can come true." @default.
- W2072775141 created "2016-06-24" @default.
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- W2072775141 date "2005-09-01" @default.
- W2072775141 modified "2023-09-25" @default.
- W2072775141 title "How DAM supports the localization of international marketing communications" @default.
- W2072775141 doi "https://doi.org/10.1057/palgrave.dam.3640051" @default.
- W2072775141 hasPublicationYear "2005" @default.
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