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- W2073294772 abstract "The author reflects on deceased market researcher Paul Green, the development of periodical Journal of Marketing Research (JMR), and the disjunction between marketing theory and practice. Topics include marketing strategies, research on consumer behavior, and statistical reporting guidelines for prospective authors. Additional information is presented on the incidence of fraud in social psychology research, the peer review system, and the American Marketing Association's role in enhancing scientific reporting in scholarly journals." @default.
- W2073294772 created "2016-06-24" @default.
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- W2073294772 date "2013-02-01" @default.
- W2073294772 modified "2023-09-24" @default.
- W2073294772 title "Paul Green, Journal of Marketing Research, and the Challenges Facing Marketing" @default.
- W2073294772 cites W2032866148 @default.
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- W2073294772 doi "https://doi.org/10.1509/jmr.50.1.1" @default.
- W2073294772 hasPublicationYear "2013" @default.
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