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- W2073403709 abstract "As much as companies the world over recognize and indeed are participants in the acclerating pace of investment in services, numerous firms find themselves grappling with fundamental questions about whether, and how, to offer their services globally. Companies need to address certain basic issues to help assess international competition in their sector to clarify their motivations and identify appropriate strategies for globalizing. This process further entails making organizational adjustments, determining whether a service is best standardized across all markets or differentiated, and choosing the best mix of services. This paper offers frameworks to guide the globalization process, as well as concrete examples of the various options firms have chosen." @default.
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- W2073403709 title "Successful global strategies for service companies" @default.
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- W2073403709 doi "https://doi.org/10.1016/0024-6301(94)90005-1" @default.
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