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• W2073433586 abstract "The present research developed and empirically examined a theoretical model called a Mobile Channel Extension Model for consumer behavior toward mobile commerce. We proposed three antecedents: compatibility of, subjective norm regarding, and media influence regarding mobile use for communication purposes that influence the attitude toward the subjective norm and media influences of mobile use for shopping. These in turn positively influenced the consume's intention to use mobile devices for shopping. A Structural equation modeling analysis, using the data collected from a national online survey of 524 U. S. multichannel shoppers, confirmed the proposed model. The theoretical implications of these effects were discussed and managerial suggestions were made for both academicians and practitioners." @default.
• W2073433586 created "2016-06-24" @default.
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• W2073433586 date "2011-12-31" @default.
• W2073433586 modified "2023-10-05" @default.
• W2073433586 title "Toward Developing a Mobile Channel Extension Model: Roles of Compatibility, Subjective Norm, and Media Influences" @default.
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• W2073433586 doi "https://doi.org/10.5850/jksct.2011.35.12.1425" @default.
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