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• W2073529097 abstract "The subject under discussion concerns the existence of an automatic aesthetic evaluation. When weencounter an object like an artwork or an architectural structure that activates an aesthetic response,does the associated evaluation appear in our mind as an automatic process? From the broad field ofaesthetic appraisal, we will be considering a specific aspect that refers only to the positive andnegative affects related to an individual’s preference between two art styles (figurative vs. abstract)and two architectural styles (classic vs. contemporary). The hypothesis is that there is a preexistentpreference within the visual arts and architecture that can clearly be identified using implicitmeasurements. Results from two experiments that were conducted with the use of the ImplicitAssociation Test (IAT) showed that participants’ reaction times were faster in associating positivewords to figurative art and classical architecture (the so-called compatible task) than to abstract artand contemporary architecture (the so-called incompatible task). The results are in line with thehypothesis that aesthetic preferences can also be experienced automatically. Prototypicality (i.e., thedegree to which an object is representative of a general class of object), familiarity and the relativesimplicity of figurative art and classical architecture (compared to abstract art and modern archi-tecture) can explain the shorter reaction time and as a consequence, an implicit aesthetic preferencefor these kinds of stimuli.Keywords: automatic processes, aesthetic evaluation, Implicit Association Test" @default.
• W2073529097 created "2016-06-24" @default.
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• W2073529097 date "2011-05-01" @default.
• W2073529097 modified "2023-10-12" @default.
• W2073529097 title "The automatic aesthetic evaluation of different art and architectural styles." @default.
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• W2073529097 doi "https://doi.org/10.1037/a0021126" @default.
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