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- W2073622068 abstract "About 60% of all the HIV/AIDS cases are found in sub-Saharan Africa (UNAIDS, 2007 UNAIDS (2007). AIDS epidemic update http://www.unaids.org/en/Regions_Countries/SubSharanAfrica.asp (Accessed: 10 July 2007). [Google Scholar]). While a few countries in the region have shown a decline in prevalence, most countries in southern Africa have made little progress in their fight against AIDS. The goal of this study was to provide empirical support to confirm and extend an earlier model of the effect of organizational factors and campaign planning on campaign execution to help answer the question of what makes for a successful communication campaign to change AIDS-related behavior. A survey of the top leaders of 120 Ugandan organizations delivering AIDS communication campaigns supports a model that illustrates the vital role of several features, such as focused campaign goals, the formality of organizational structure, and outreach worker supervision, on effective campaign execution. Surprisingly, financial resources are negatively related to goal extensiveness and message clarity and may be a distraction during campaign execution." @default.
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- W2073622068 date "2009-06-30" @default.
- W2073622068 modified "2023-09-25" @default.
- W2073622068 title "AIDS Communication Campaigns in Uganda: Organizational Factors and Campaign Planning as Predictors of Successful Campaign Execution" @default.
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- W2073622068 doi "https://doi.org/10.1080/15531180902984190" @default.
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