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- W2073669167 abstract "Abstract We use conventional marketing concepts to examine the marketing of the deviant and stigmatized activity of cockfighting and show how the two differ. Our research is based on several years of active participant observation with cockfighters and the examination of several publications devoted to the sport. We find a paradoxical situation wherein people who compete with each other in an illegal activity must also establish their reputations for honesty and trustworthiness. Aspects of a gerontocracy characterize this deviant world." @default.
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- W2073669167 date "1996-01-01" @default.
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- W2073669167 title "Marketing Deviance: The Selling of Cockfighting" @default.
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- W2073669167 doi "https://doi.org/10.1163/156853096x00160" @default.
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