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• W2073804977 abstract "In Saudi Arabia there is a growing amount of leisure time and a high percentage ofdisposable income is being spent on various forms of tourism; such trends haveincreased the number of Saudis travelling to tourist destinations, internationally ordomestically. Spending the annual holiday away from Saudi is normal for most Saudifamilies and it is estimated that the total expenditure on domestic tourism in SaudiArabia is only 16.7% of total tourism expenditure. International expenditure wasestimated (in 1995) to be US$ 7.6 million US$ and this increased to more than US$8.2 million in 1997 which is about 17.3% of total oil revenue estimated in 1998 andnearly 5.6% of the Saudi gross domestic product. Consequently, foreign tourism is asubstantial drain on the current account, so the government has been trying topersuade more of its citizens to holiday at home. This situation will require tourismmarketer to understand fully the need of tourists. Under increasingly competitiveconditions, effective tourism marketing is impossible with out an understanding oftourists' motivation to choose a Saudi travel destination.The purpose of this study is to describe and analyse the status of domestic tourismmotivation. The research took place in Saudi Arabia, concentrating on the motivation'push' and 'pull' factors of tourist behaviour towards domestic tourism in an Islamicand Arabic culture.Data were collected by means of a questionnaire using a 5-point Likert-scale. Out of1400 questionnaires distributed, in two tourism cities Jeddah and Abha, 505 usablequestionnaires were verified and prepared for the final analysis. In view of theintensive and extensive data and interdependent relationships between variables, thestatistical techniques used in this research include reliability analysis, frequencies,cross tabulation, mean, standard deviation, chi-square, factor analysis, Pearsoncorrelation, multiple regression and one-way ANOVA.The results of the analysis of push motivation indicates nine factors: (Fl) culturalvalue factor; (F2) utilitarian factor; (F3) knowledge factor; (F4) social factor; (F5)economical factor; (F6) family togetherness factor; (F7) interest factor; (F8)relaxation factor; (F9) convenience of facilities factor.The result of the factor loading for pull motivational items presents nine pull factors:(Fl) safety factor; (F2) activity factor; (F3) beach sports/activities factor; (F4)nature/outdoor factor; (F5) historical/cultural factor; (F6) religious factor; (F7) budgetfactor; (F8) leisure factor; (F9) upscale factor. This study found that the mostimportant push and pull factors as perceived by Saudi tourists are 'cultural value' and'religious'.The major findings of the study were that the push factors positively and stronglyrelated to pull factors. Also, the study found that no significant correlation existedbetween push and pull motivation items and the social demographic variables,educational level, income level and age. The only significant correlation was foundbetween pull motivation items and the gender.In the case of the push factors the test found that there is no significant correlationbetween push motivation factors and the educational level, with one exception, asignificant correlation between social factor and the educational level in Abha. Thestudy found that there are significant correlations between the economical pushmotivation factor and the income level, while the remaining eight factors are notsignificantly correlated with the income level in Jeddah. Also, there is a significantcorrelation between the knowledge factor and the income level in Abha.The results indicate that there is significant correlation between push motivationfactors and age as follow: cultural value factor and age in Jeddah, interest factor andage in Abha and social factor and age in Abha.The study found that there is significant correlation between push motivation factorsand the gender. A significant correlation is found between the interest factor, socialfactor and the gender in Jeddah. In addition, a significant correlation is found betweenthe interests, the cultural value, the utilitarian factors and the gender in Abha.Relating to pull factors, the results indicate that there is no significance correlationbetween pull motivation factors and the educational level with the exception of asignificant correlation between the upscale factor and the educational level in Jeddah,and a significant correlation between the activity factor and the educational level inAbha. A significance correlation exists between the upscale factor and the incomelevel in both Jeddah and Abha.There is no significant correlation between pull motivation factors and age in Jeddah.However, there is significant correlation between the activity factor, the beach sportsactivities factor, the upscale factor and age in Abha. There is no significancecorrelation between pull motivation factors and gender in Jeddah, except the activityfactor. In Abha there is significant correlation between the nature/outdoor factor, theactivity factor, the safety factor and gender.The results indicate that educational and income level have no significant correlationwith the kind of accommodation, while tourist age and the length of tourist stay havesignificant and strong correlation with the kind of accommodation. In respect of thefamily number and the kind of accommodation the result shows that there is asignificant correlation between the kind of accommodation and the number of adultsand number of children under 11 years group. The study indicates that there is nocorrelation between the kind of accommodation and the number of children in the 11-16 years group.The complex interdependent relationships mean that providers of tourist facilitieshave to have a deep understanding of the motivation of potential markets to providethe required facilities and activities." @default.
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• W2073804977 date "2003-01-01" @default.
• W2073804977 modified "2023-10-18" @default.
• W2073804977 title "MOTIVATION FOR DOMESTIC TOURISM: A CASE STUDY OF THE KINGDOM OF SAUDI ARABIA" @default.
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• W2073804977 doi "https://doi.org/10.3727/108354203774076625" @default.
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