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- W2074007880 abstract "This study examined the relationships among viewers’ family communication patterns, sex and pregnancy experience, music video viewing motivations, and viewers’ cognitive processing of a music video about teenage pregnancy. Respondents were high school students, who watched a music video and filled out questionnaires on two occasions. Results of a path analysis demonstrated different paths for girls and boys: For girls, family communication patterns and sexual/pregnancy experience were directly related to the activity with which they processed the video; for boys, family communication patterns had a direct path to activity, but also had a path through observational goals. Results suggest that family communication patterns may operate as enduring general cognitive structures that predict viewer activity." @default.
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- W2074007880 title "Long‐term norms and cognitive structures as shapers of television viewer activity" @default.
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- W2074007880 doi "https://doi.org/10.1080/08838159109364128" @default.
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