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- W2074010098 abstract "Abstract In looking at magazines of fifty years ago, or even those of more recent vintage, it is obvious that there is a different look to the advertisements. This study uses a content analysis of both individual layout components and overall layout type to examine the evolution of the graphics of magazine advertising. Results point to trends during the fifty-year period and suggest the need for a new category of layout design." @default.
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- W2074010098 date "1987-06-01" @default.
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- W2074010098 title "Magazine Advertising Layout and Design: 1932–1982" @default.
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- W2074010098 doi "https://doi.org/10.1080/00913367.1987.10673073" @default.
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