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- W2074078663 abstract "This article tracks the use and integration of pricing theory in studies of media competition and advertising rates over the past 25 years. I find that pricing theory has been cited as both the justification for and explanation of a wide variety of studies in media economics, and suggest an integrative approach to widen the study of pricing within the media." @default.
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- W2074078663 title "Application of Pricing Theory in Studies of Pricing Behavior and Rate Strategy in the Newspaper Industry" @default.
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- W2074078663 doi "https://doi.org/10.1207/s15327736me0802_5" @default.
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