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- W2074532015 abstract "Television and magazine ads for prescription drugs are a familiar sight in the USA. In Europe, information about drugs is conveyed to patients mainly by their physicians. A new set of EU proposals might change that. The proposals would allow limited direct marketing, such as marketing on company websites and pamphlets, for drugs used to treat AIDS, asthma and diabetes. In addition, the proposals attempt to reduce the average time lapse between filing for and receiving drug marketing approval from the current 14 months to 9 months. The European Commission also plans to accelerate access to generics in some European countries. The approval process for the proposed measures could take more than a year. AB" @default.
- W2074532015 created "2016-06-24" @default.
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- W2074532015 date "2001-10-01" @default.
- W2074532015 modified "2023-09-26" @default.
- W2074532015 title "European Union proposes direct consumer advertising of drugs" @default.
- W2074532015 doi "https://doi.org/10.1016/s0165-6147(00)01881-2" @default.
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