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- W2076068327 abstract "In the Fall of 1980, a group of concerned public relations people—practitioners and educators—began work on a Foundation for Public Relations Research and Education project to attempt to interest American business schools in teaching courses in public relations. The philosophy behind the effort was that first-class citizenship as a profession today is best attained when you start with first-rate teaching and research in the field. As part of this project, Donald K. Wright coordinated a study to examine exactly what is being taught now in business schools. His findings clearly indicate that public relations is not being taught at most of the major schools, although many universities have courses such as public policy which tend to touch upon some elements important to the public relations process." @default.
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- W2076068327 date "1982-06-01" @default.
- W2076068327 modified "2023-09-24" @default.
- W2076068327 title "Public relations education and the business schools" @default.
- W2076068327 doi "https://doi.org/10.1016/s0363-8111(82)80002-7" @default.
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