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- W2076263536 abstract "The purpose of this research was to gather detailed information about public relations practitioners' new technology use. Seventeen semistructured in-depth interviews were conducted. This study describes how use of communication technologies can affect public relations roles. It discusses practitioner challenges associated with diffusing new technologies; practitioner perceptions of technology, organizational status, and power; and how public relations professionals are employing new technologies to improve research, increase productivity, and advance two-way symmetric communication in their organizations." @default.
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- W2076263536 date "1997-07-01" @default.
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- W2076263536 title "Public Relations and Technology: Practitioner Perspectives" @default.
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- W2076263536 doi "https://doi.org/10.1207/s1532754xjprr0903_02" @default.
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