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- W2076392394 abstract "Whenever vehicle manufacturers (VMs) ask their marketplace about the purchasing experience, invariably they find that customers would prefer to receive their vehicles in a shorter time than the VM is able to deliver and that they would prefer not to compromise on the vehicle's specification. The arrival of the Internet and integrated information systems has given rise to a form of order fulfillment termed virtual-build-to-order (VTOB). The proponent of VTOB offers a means of improving order fulfillment performance on both fronts - closer to the desired specification and delivered within an acceptable timeframe. The VTOB system allows a customer to be linked to a product that is not yet manufactured. In this article, the VM's perspectives are presented regarding the problems of variety and customisation potential. It also presents ways on developing a flexible order fulfillment process to maximize customer satisfaction while containing the costs." @default.
- W2076392394 created "2016-06-24" @default.
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- W2076392394 date "2004-02-01" @default.
- W2076392394 modified "2023-09-25" @default.
- W2076392394 title "Giving customers the car they want [automotive order-fulfillment strategy]" @default.
- W2076392394 doi "https://doi.org/10.1049/me:20040105" @default.
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