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• W2076432263 abstract "This study explores product value with reference to brand development. The question of which perceived product value acts dominantly has received very little attention, in particular, whether multiple product value may importantly enhance consumers' brand preference/purchase. This research investigates relationships between multiple perceived snack foods' product value, brand preference and purchase intention. Findings show significantly positive effects of brand preference on purchase intention, and brand preference as a mediator between multiple perceived product value and purchase intention. Findings also reveal multiple value perceptions of snack foods, (e.g., functional-price/value for the money and performance/quality, emotional, and social dimensions) be significant in the formation of brand preference, whereas only functional-price/value for the money and emotional value relate to purchase intention directly." @default.
• W2076432263 created "2016-06-24" @default.
• W2076432263 creator A5062386238 @default.
• W2076432263 date "2010-09-29" @default.
• W2076432263 modified "2023-10-14" @default.
• W2076432263 title "Impact of Multiple Perceived Value on Consumers' Brand Preference and Purchase Intention: A Case of Snack Foods" @default.
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• W2076432263 doi "https://doi.org/10.1080/10454446.2010.509242" @default.
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