Matches in SemOpenAlex for { <https://semopenalex.org/work/W2076796365> ?p ?o ?g. }
Showing items 1 to 93 of
93
with 100 items per page.
- W2076796365 endingPage "2902" @default.
- W2076796365 startingPage "2891" @default.
- W2076796365 abstract "Private labels have traditionally been viewed as a threat to advertised brands. Contrary to traditional wisdom, this study uses a two-asset rational expectations model to show that advertised brands could benefit from private labels. While the manufacturer’s advertising creates product differentiation, the retailer’s synchronous pricing strategy further enhances the product differentiation and raises profits as well as the efficiency of price discounts for the advertised brand. In addition, the existence of private labels improves the advertising efficiency, especially for newly introduced brands. The economic role of private labels is not limited to taking a free ride on the manufacturer’s advertising efforts, and this role cannot be replaced by another advertised brand." @default.
- W2076796365 created "2016-06-24" @default.
- W2076796365 creator A5045901291 @default.
- W2076796365 date "2014-05-08" @default.
- W2076796365 modified "2023-09-24" @default.
- W2076796365 title "How do advertised brands benefit from private labels? An application of rational expectations models" @default.
- W2076796365 cites W1574715242 @default.
- W2076796365 cites W1975676844 @default.
- W2076796365 cites W2002325971 @default.
- W2076796365 cites W2012238114 @default.
- W2076796365 cites W2015207267 @default.
- W2076796365 cites W2017679397 @default.
- W2076796365 cites W2021680792 @default.
- W2076796365 cites W2042159725 @default.
- W2076796365 cites W2045845308 @default.
- W2076796365 cites W2046354037 @default.
- W2076796365 cites W2060714269 @default.
- W2076796365 cites W2062957830 @default.
- W2076796365 cites W2065459890 @default.
- W2076796365 cites W2066557547 @default.
- W2076796365 cites W2081623093 @default.
- W2076796365 cites W2091669607 @default.
- W2076796365 cites W2106962189 @default.
- W2076796365 cites W2141337086 @default.
- W2076796365 cites W2163000154 @default.
- W2076796365 cites W2168352563 @default.
- W2076796365 cites W2171602604 @default.
- W2076796365 cites W2179200719 @default.
- W2076796365 cites W295369217 @default.
- W2076796365 cites W3121814340 @default.
- W2076796365 cites W3124173964 @default.
- W2076796365 cites W3124378165 @default.
- W2076796365 cites W3125512896 @default.
- W2076796365 cites W3126095001 @default.
- W2076796365 cites W3150735677 @default.
- W2076796365 cites W4236723216 @default.
- W2076796365 doi "https://doi.org/10.1080/00036846.2014.916388" @default.
- W2076796365 hasPublicationYear "2014" @default.
- W2076796365 type Work @default.
- W2076796365 sameAs 2076796365 @default.
- W2076796365 citedByCount "1" @default.
- W2076796365 countsByYear W20767963652016 @default.
- W2076796365 crossrefType "journal-article" @default.
- W2076796365 hasAuthorship W2076796365A5045901291 @default.
- W2076796365 hasConcept C112698675 @default.
- W2076796365 hasConcept C144133560 @default.
- W2076796365 hasConcept C149782125 @default.
- W2076796365 hasConcept C162324750 @default.
- W2076796365 hasConcept C162853370 @default.
- W2076796365 hasConcept C175444787 @default.
- W2076796365 hasConcept C2524010 @default.
- W2076796365 hasConcept C2779084295 @default.
- W2076796365 hasConcept C33923547 @default.
- W2076796365 hasConcept C38652104 @default.
- W2076796365 hasConcept C41008148 @default.
- W2076796365 hasConcept C76178495 @default.
- W2076796365 hasConcept C90673727 @default.
- W2076796365 hasConcept C96016098 @default.
- W2076796365 hasConceptScore W2076796365C112698675 @default.
- W2076796365 hasConceptScore W2076796365C144133560 @default.
- W2076796365 hasConceptScore W2076796365C149782125 @default.
- W2076796365 hasConceptScore W2076796365C162324750 @default.
- W2076796365 hasConceptScore W2076796365C162853370 @default.
- W2076796365 hasConceptScore W2076796365C175444787 @default.
- W2076796365 hasConceptScore W2076796365C2524010 @default.
- W2076796365 hasConceptScore W2076796365C2779084295 @default.
- W2076796365 hasConceptScore W2076796365C33923547 @default.
- W2076796365 hasConceptScore W2076796365C38652104 @default.
- W2076796365 hasConceptScore W2076796365C41008148 @default.
- W2076796365 hasConceptScore W2076796365C76178495 @default.
- W2076796365 hasConceptScore W2076796365C90673727 @default.
- W2076796365 hasConceptScore W2076796365C96016098 @default.
- W2076796365 hasIssue "24" @default.
- W2076796365 hasLocation W20767963651 @default.
- W2076796365 hasOpenAccess W2076796365 @default.
- W2076796365 hasPrimaryLocation W20767963651 @default.
- W2076796365 hasRelatedWork W2001654866 @default.
- W2076796365 hasRelatedWork W2164229703 @default.
- W2076796365 hasRelatedWork W2330453678 @default.
- W2076796365 hasRelatedWork W2796234157 @default.
- W2076796365 hasRelatedWork W281246900 @default.
- W2076796365 hasRelatedWork W3015553143 @default.
- W2076796365 hasRelatedWork W4312277072 @default.
- W2076796365 hasRelatedWork W63892207 @default.
- W2076796365 hasRelatedWork W641716773 @default.
- W2076796365 hasRelatedWork W2991658422 @default.
- W2076796365 hasVolume "46" @default.
- W2076796365 isParatext "false" @default.
- W2076796365 isRetracted "false" @default.
- W2076796365 magId "2076796365" @default.
- W2076796365 workType "article" @default.