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- W2076807622 abstract "The truth campaign was created to change youth attitudes about tobacco and to reduce teen tobacco use throughout Florida by using youth-driven advertising, public relations, and advocacy. Results of the campaign include a 92 percent brand awareness rate among teens, a 15 percent rise in teens who agree with key attitudinal statements about smoking, a 19.4 percent decline in smoking among middle school students, and a 8.0 percent decline among high school students. States committed to results-oriented youth anti-tobacco campaigns should look to Florida's truth campaign as a model that effectively places youth at the helm of anti-tobacco efforts." @default.
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- W2076807622 date "2000-01-01" @default.
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- W2076807622 title "Floridaʼs “truth” Campaign: A Counter-Marketing, Anti-Tobacco Media Campaign" @default.
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- W2076807622 doi "https://doi.org/10.1097/00124784-200006030-00003" @default.
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