FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2076992009> ?p ?o ?g. }

• W2076992009 endingPage "233" @default.
• W2076992009 startingPage "207" @default.
• W2076992009 abstract "Purpose The purpose of this paper is to identify factors that can help managers to overcome barriers to alignment of operations strategy at the interface with marketing. Design/methodology/approach This objective required the application of a procedure based on strategic consensus and a deeper analysis, such that the delimitation of the study in a single case was mandatory. The strategic processes of interfacing involve managerial attributes that are subject to the influence of human aspects and, therefore, the research method used a qualitative approach. The protocol design included the following data sources: interviews, document reviews and researcher observations. The categorisation was made based on the theoretical references, the frequency of observations, common responses and information from documents. Findings The balance between intra‐functional trade‐offs, joint research on the competitive context, reflections on the understanding of customer needs and operational performance, and understanding of inter‐functional trade‐offs were the main factors verified. They effectively support decisions associated with interface processes and promotes the integration of these processes. They can generate inputs that enable managers to achieve an appropriate balance among alternatives in light of various trade‐offs. Practical implications These factors make possible new connections between strategic processes in the context of operations and marketing functions. The formations of these strategies are aligned through a better understanding of both threats and opportunities by means of a joint analysis of the competitive context. The presented findings can be used to develop a clear definition of strategic objectives of operations and a more appropriate treatment of market needs. Originality/value The findings from the research can be considered as new elements for promoting alignment in the formation process of the operations strategy. Little research to date has examined the operations‐marketing strategic interface of companies in the context of strategic consensus." @default.
• W2076992009 created "2016-06-24" @default.
• W2076992009 creator A5001404219 @default.
• W2076992009 creator A5008708307 @default.
• W2076992009 creator A5017327158 @default.
• W2076992009 creator A5090726146 @default.
• W2076992009 date "2013-03-08" @default.
• W2076992009 modified "2023-10-02" @default.
• W2076992009 title "Alignment of operations strategy: exploring the marketing interface" @default.
• W2076992009 cites W1490180308 @default.
• W2076992009 cites W1562885593 @default.
• W2076992009 cites W1601384483 @default.
• W2076992009 cites W1852724194 @default.
• W2076992009 cites W1978670331 @default.
• W2076992009 cites W1978687871 @default.
• W2076992009 cites W1979059041 @default.
• W2076992009 cites W1984200947 @default.
• W2076992009 cites W1986303867 @default.
• W2076992009 cites W1990709058 @default.
• W2076992009 cites W1991791517 @default.
• W2076992009 cites W2010598419 @default.
• W2076992009 cites W2012133749 @default.
• W2076992009 cites W2024550547 @default.
• W2076992009 cites W2026334162 @default.
• W2076992009 cites W2035661233 @default.
• W2076992009 cites W2038641952 @default.
• W2076992009 cites W2044787085 @default.
• W2076992009 cites W2047437624 @default.
• W2076992009 cites W2048282066 @default.
• W2076992009 cites W2057849521 @default.
• W2076992009 cites W2061340331 @default.
• W2076992009 cites W2062403802 @default.
• W2076992009 cites W2062852487 @default.
• W2076992009 cites W2065992268 @default.
• W2076992009 cites W2067746488 @default.
• W2076992009 cites W2067758470 @default.
• W2076992009 cites W2072572076 @default.
• W2076992009 cites W2077400637 @default.
• W2076992009 cites W2083300154 @default.
• W2076992009 cites W2085258869 @default.
• W2076992009 cites W2089184124 @default.
• W2076992009 cites W2090377928 @default.
• W2076992009 cites W2090824669 @default.
• W2076992009 cites W2095792714 @default.
• W2076992009 cites W2096691758 @default.
• W2076992009 cites W2104853920 @default.
• W2076992009 cites W2119858163 @default.
• W2076992009 cites W2122091819 @default.
• W2076992009 cites W2123479313 @default.
• W2076992009 cites W2124210013 @default.
• W2076992009 cites W2136533761 @default.
• W2076992009 cites W2137985257 @default.
• W2076992009 cites W2147535623 @default.
• W2076992009 cites W2149204053 @default.
• W2076992009 cites W2150658633 @default.
• W2076992009 cites W2156338191 @default.
• W2076992009 cites W2159629665 @default.
• W2076992009 cites W2165713616 @default.
• W2076992009 cites W3123912221 @default.
• W2076992009 cites W68038952 @default.
• W2076992009 cites W2163619835 @default.
• W2076992009 doi "https://doi.org/10.1108/02635571311303541" @default.
• W2076992009 hasPublicationYear "2013" @default.
• W2076992009 type Work @default.
• W2076992009 sameAs 2076992009 @default.
• W2076992009 citedByCount "13" @default.
• W2076992009 countsByYear W20769920092014 @default.
• W2076992009 countsByYear W20769920092016 @default.
• W2076992009 countsByYear W20769920092017 @default.
• W2076992009 countsByYear W20769920092018 @default.
• W2076992009 countsByYear W20769920092019 @default.
• W2076992009 countsByYear W20769920092020 @default.
• W2076992009 countsByYear W20769920092021 @default.
• W2076992009 crossrefType "journal-article" @default.
• W2076992009 hasAuthorship W2076992009A5001404219 @default.
• W2076992009 hasAuthorship W2076992009A5008708307 @default.
• W2076992009 hasAuthorship W2076992009A5017327158 @default.
• W2076992009 hasAuthorship W2076992009A5090726146 @default.
• W2076992009 hasConcept C111919701 @default.
• W2076992009 hasConcept C113843644 @default.
• W2076992009 hasConcept C127413603 @default.
• W2076992009 hasConcept C129307140 @default.
• W2076992009 hasConcept C144133560 @default.
• W2076992009 hasConcept C151730666 @default.
• W2076992009 hasConcept C157915830 @default.
• W2076992009 hasConcept C162853370 @default.
• W2076992009 hasConcept C173608175 @default.
• W2076992009 hasConcept C195094911 @default.
• W2076992009 hasConcept C2776303644 @default.
• W2076992009 hasConcept C2779343474 @default.
• W2076992009 hasConcept C41008148 @default.
• W2076992009 hasConcept C48243021 @default.
• W2076992009 hasConcept C539667460 @default.
• W2076992009 hasConcept C56739046 @default.
• W2076992009 hasConcept C86803240 @default.
• W2076992009 hasConcept C9390403 @default.
• W2076992009 hasConcept C98045186 @default.
• W2076992009 hasConceptScore W2076992009C111919701 @default.

• next