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- W2077009761 abstract "This study aims at investigating the effect of product quality and service quality on customer loyalty through customer satisfaction. Data collection was conducted through purposive sampling of consumers totraditional restaurants in East Java. The research found that product quality andservice quality has significant effect on customer satisfaction. Customersatisfaction has a significant effect on brand loyalty. Customer satisfaction actsas a mediator between exogenous variables to consumer loyalty. The resultsindicate that exogenous variables significantly influencing on brand loyalty areproduct quality and service quality" @default.
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- W2077009761 date "2014-01-01" @default.
- W2077009761 modified "2023-09-26" @default.
- W2077009761 title "The antecedence of customer loyalty in traditional restaurants in East Java, Indonesia" @default.
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- W2077009761 doi "https://doi.org/10.1504/ijpmb.2014.059451" @default.
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