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- W2077297890 abstract "Examines computerised marketing information systems and considers the implications of their role and the major characteristics of such systems and discusses the DEMON model in detail. States that a system is a set of components which interact in a certain manner to achieve its goals; an open system is distinguished from a closed one by the fact that interaction exists with its environment; since most organisations must be considered as open systems, their environment becomes a dialectic part of any systems definition. Concludes that computerised marketing information systems will never be able to replace the questioning human mind." @default.
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- W2077297890 title "Computerized marketing information systems" @default.
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- W2077297890 doi "https://doi.org/10.1108/eum0000000005192" @default.
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